Monthly Archives: 01月 2010
Custom Window Shades from Orange Piel
Have you heard of Orange Piel? I was so happy to find out about them because, well their window shades are amazing! Each rolling window treatment is custom printed so that you can create a window to a more beautiful world. Whether it’s a graphic print, something for the kids, or a beautiful view of [...] Continue reading
Designer Spotlight: AUGE Design
AUGE Design is a branch of an agency that describes itself as “a new generation…creating full-fledged projects across every contemporary communication discipline.” Their design work is on the more future-side of modern – it involves “design with something to say”, creating laser cut plastic tables and wall decor with cutout words. They produce [...]
Check out our Modern Furniture collection on PadStyle Shop.
Outstanding Modern Architecture Marvels
It was famous architect Frank Gehry who once said, “Architecture should speak of its time and place, but yearn for timelessness”. We here at Furniture Fashion also subscribe to this point of view and want to highlight some of the… Continue reading
Minimalistic Design: Home Furnishings from a Box
The Boxetti collection provides home furnishings that truly come “from a box”. The concept embraces minimalistic design where each piece has three attributes: functionality, technology and contemporary looks. The concept was cre… Continue reading
Dazzling Metal Wall Tiles from Karim Rashid
Designer Karim Rashid does it again. This time Rashid collaborates with Australian based ALLOY Design on a simply brilliant series of metal wall tiles that are available in a wide choice of metal finishes and patterns. According t… Continue reading
Samsung 9000 The Thinnest TV in the World
Today’s LED televisions are taking the once gaping and heavy box that later transitioned in to the widely accepted flat panel and reducing the depth to a whole other level. The Samsung 9000 would be hard to see from the side if it… Continue reading
Designer Spotlight: Hubero Kororo
Three students of design got together and formed Hubero Kororo in 2005. Since then, they have been striving to bring out the unique expression of every piece they create, be it a product brand, a package, a shelving unit, or an outdoor space. They use their skills to craft unique interpretations of form [...]
Check out our Modern Furniture collection on PadStyle Shop.
How Nike Reduces Toxicity to Balance Consumer Needs with Enhanced Corporate Reputation
Toxicity affects products at every stage of their life cycle, so naturally, reducing toxicity is good for business. As I discuss at more length in my latest book on green marketing to be released later this year, it reduces the liability associated with worker rights, and via alternatives that are safer to handle, can enhance productivity and cut workers’ compensation claims. And of course, there’s the opportunity to market to the growing number of mainstream consumers looking for safer alternatives.
Nike aims to eliminate noxious adhesives with its Considered line which is targeted towards “deep green” consumers with innovative design that eliminates the need for excess lining and reinforcement. Compared to Nike’s established lines, the manufacturing process reduces solvent use by 80%. To strengthen corporate responsibility, Nike is now incorporating the principles of the Considered line into other products, such as Air Jordan XX3.
Nike knows that consumers are focused on maximum performance, so they smartly focus communications on increased performance rather than on health. However, communications targetted to employees, investors and other important stakeholders do discuss reduced toxicity, and as such enhance their brand and corporate reputation. So the value is captured more indirectly, but captured nevertheless!
Note: This blog post is excerpted from my soon-to-be-published book on doing green marketing right. Learn more and sign up to be notified of its release by linking here.
Ashley Blakemun contributed to this post.
How Nike Reduces Toxicity to Balance Consumer Needs with Enhanced Corporate Reputation
Toxicity affects products at every stage of their life cycle, so naturally, reducing toxicity is good for business. It reduces the liability associated with worker rights, and via alternatives that are safer to handle, can enhance productivity and cut workers’ compensation claims. And of course, there’s the opportunity to market to the growing number of mainstream consumers looking for safer alternatives.
Nike aims to eliminate noxious adhesives with its Considered line which is targeted towards “deep green” consumers with innovative design that eliminates the need for excess lining and reinforcement. Compared to Nike’s established lines, the manufacturing process reduces solvent use by 80%. To strengthen corporate responsibility, Nike is now incorporating the principles of the Considered line into other products, such as Air Jordan XX3.
Nike knows that consumers are focused on maximum performance, so they focus communications on increased performance rather than on health. However, communications targetted to employees, investors and other important stakeholders do discuss reduced toxicity, and as such enhanced their brand and corporate reputation.
Note: This blog post is excerpted from Jacquie Ottman’s soon-to-be- published book on doing green marketing right. Learn more and sign up to be notified of its release by linking here.
Ashley Blakemun contributed to this post.
How Nike Reduces Toxicity to Balance Consumer Needs with Enhanced Corporate Reputation
Toxicity affects products at every stage of their life cycle, so naturally, reducing toxicity is good for business. As I discuss at more length in my latest book on green marketing to be released later this year, it reduces the liability associated with worker rights, and via alternatives that are safer to handle, can enhance productivity and cut workers’ compensation claims. And of course, there’s the opportunity to market to the growing number of mainstream consumers looking for safer alternatives.
Nike’s Considered line of reduced toxic shoes
Nike aims to eliminate noxious adhesives with its Considered line which is targeted towards “deep green” consumers with innovative design that eliminates the need for excess lining and reinforcement. Compared to Nike’s established lines, the manufacturing process reduces solvent use by 80%. To strengthen corporate responsibility, Nike is now incorporating the principles of the Considered line into other products, such as Air Jordan XX3.
Nike knows that consumers are focused on maximum performance, so they smartly focus communications on increased performance rather than on health. However, communications targetted to employees, investors and other important stakeholders do discuss reduced toxicity, and as such enhance their brand and corporate reputation. So the value is captured more indirectly, but captured nevertheless!
Note: This blog post is excerpted from my soon-to-be-published book on doing green marketing right. Learn more and sign up to be notified of its release by linking here.
Ashley Blakemun contributed to this post.